Professional Profile

Business Analyst.AI Product Builder.

I studied Information Systems, developed enterprise product experience across consulting and SaaS delivery, and have continuously built real digital products outside work through disciplined, self-funded experimentation.

Profile

My work sits between two groups that rarely speak the same language. On one side, stakeholders who know their business but describe it in exceptions and shorthand. On the other, engineers who need precision before they can build anything. The value I add is in converting one into the other without losing what mattered.

The path there ran through an Information Systems degree in Wellington, a master's at the University of Melbourne, enterprise transformation work inside a global consultancy, UI/UX design in an agency and freelance, and product delivery at a consultancy in Melbourne. Different contexts, same underlying job: find the real problem, specify it honestly, and stay accountable for what ships.

Alongside all of it I kept working part-time in warehouse and forklift operations, and used that income to fund the learning and the products — certifications, subscriptions, AI credits, hosting, an e-commerce business and, eventually, production SaaS. Nothing on this site was built with outside investment.

Approach

Start with the process nobody wrote down

The documented process and the real one are rarely the same. The first job is always to surface the difference, because every requirement built on the documented version inherits its gaps.

Make it tangible before making it final

Written requirements get agreement; prototypes get argument. A clickable screen surfaces constraints that weeks of workshops leave unspoken, which is why prototyping is analysis rather than decoration.

Specify AI behaviour like a product surface

For an AI product, prompt design, output schema and failure behaviour are what the user experiences. They deserve acceptance criteria, not configuration files.

Stay through delivery

Writing requirements you will later test yourself, and documenting a system you will later hand over, produces noticeably more honest specification than writing a document you never meet again.

Capabilities

Analysis

  • Requirements engineering
  • Business process modelling
  • Stakeholder discovery & facilitation
  • Gap and impact analysis
  • Functional decomposition

Product

  • Product strategy & roadmaps
  • PRD authoring
  • User journeys & flows
  • Prototyping (Figma, Axure RP 9, Sketch)
  • Product management

AI

  • AI workflow design
  • Prompt & agent behaviour
  • Structured output schemas
  • Guardrails and evaluation
  • Knowledge-base design

Delivery

  • Agile delivery support
  • Functional testing
  • UX A/B testing
  • Defect tracking
  • Data dictionaries
  • User documentation & handover

Data

  • SQL data modelling
  • Query layers
  • Power BI dashboards
  • Metric definition

Build

  • Next.js / TypeScript
  • Full-stack web applications
  • API and integration design
  • Containerised deployment

Core strengths

  • Requirements Analysis — Ambiguity → specification
  • Product Thinking — Intent → scoped modules
  • UX — Flows, states, decision moments
  • Enterprise SaaS — Discovery → delivery → handover
  • AI Workflow Design — Model capability → usable product
  • Testing — Functional, usability, A/B
  • Delivery — Specification that survives the build
  • System Thinking — Modules, contracts, boundaries

Experience

  1. 2026 — presentIndependent AI SaaS builder →Self-employed · Melbourne, remoteBuilding AI-powered SaaS products across the full lifecycle — business analysis, solution design, AI workflow prototyping, system architecture, testing and delivery.
  2. 2024 — presentOnline shop owner →DriftDecoStudio · EtsyAn independent e-commerce business, self-funded and self-operated.
  3. 2024 — 2025Digital Product Designer →Syaila Pty LtdProduct discovery and requirement analysis for new modules delivered into an existing digital platform, with prototyping in Figma and client presentation.
  4. 2024 — 2025Freelance UI/UX Designer →Self-employedWeb and mobile application design for clients — ticketing, landing-page systems and usability evaluation.
  5. 2024Digital Product Designer Intern →SketchliUI/UX design and software delivery in an agency: conceptualising, prototyping, user testing and design implementation.
  6. 2023 — 2024Assistant Consultant →Global technology consultancy · ShanghaiEnterprise business transformation, including full-lifecycle business analysis on an aerospace logistics SaaS platform.
  7. 2022 — 2024Administrative AssistantEducation provider · MelbourneCustomer service and CRM work for a tutoring organisation operating across several Melbourne locations.
  8. 2022Market Research InterviewerEYData collection and entry for market research engagements.

Education

  1. 2022 — 2024Master of Information SystemsUniversity of Melbourne
  2. 2018 — 2022Bachelor of Commerce, Information SystemsVictoria University of Wellington
  3. 2019Exchange semester, ArtsAkita International University, Japan
  4. 2023Community Languages certificationMonash University
  5. 2022Business Analysis certification — Python & machine learningLaiOffer

Hi, I'm Moo — Tony's AI co-pilot.